春
Travel in Japan · Four seasons
Spring
春の日本 — 桜の季節March to May. Cherry blossoms fill temples, parks and riverbanks. The most poetic sight in the world.
March to May. Cherry blossoms fill temples, parks and riverbanks. The most poetic sight in the world.
Every year the blossom front moves slowly from south to north — from mid-March to early May. The Japanese have practised hanami since the 8th century: admiring the flowers beneath the cherry trees with family until nightfall.
“The beauty of sakura lies in its brevity. In a week, it can all be gone. That is precisely why you never forget it.”
Yoshino
吉野山30,000 cherry trees cascading down a sacred mountain. The most breathtaking sakura sight in Japan.
Plan →
Kyoto
京都The Philosopher's Path, Maruyama Park, Gion at dusk — Kyoto in blossom is a living woodblock print.
Plan →
Fuji & Sakura
富士山と桜Snow-capped Fuji framed by pink cherry blossoms — Japan's ultimate postcard.
Plan →
Ueno Park 上野公園
1,100 cherry trees, thousands of picnickers, Tokyo's unbridled springtime energy. Hanami for everyone.
Exclusive experience
Some sites light up their cherry trees after dark. Maruyama Park in Kyoto, Osaka Castle, Hirosaki — pink blossoms stand out against a black sky in an almost reverent silence. Our concierge can book a table in a restaurant overlooking a garden in bloom for a kaiseki dinner under the sakura.
Book via the Concierge →Dreaming of a spring under the sakura?
Our AI creates your personalised itinerary in seconds — free.
Japanese summer is intense — humid heat, bright colours, taiko drums. It's the season of the matsuri that have set the rhythm of the archipelago for centuries. But it's also the ideal season for cool, magnificent Hokkaido and the turquoise waters of Okinawa.
“A summer in Japan means being swept along by a unique collective energy — in a yukata, in the joyful crowd of a matsuri, under a sky on fire.”
Kyoto · Gion Matsuri
祇園祭A whole month of processions, giant floats and a spellbinding night-time atmosphere in the lanes of Gion.
Explore →
Okinawa
沖縄Turquoise waters, coral and a unique Ryukyu culture. Japan's Caribbean, 3 hours from Tokyo.
Explore →
Hokkaido
北海道20–25 °C while Tokyo swelters. Furano's lavender fields and wild national parks.
Explore →
Sendai · Tanabata 仙台七夕
Thousands of paper decorations fill the city in August. One of the three great festivals of Tohoku.
Exclusive experience
Wear a rented yukata, join a local procession, enjoy kakigori under glowing lanterns — living Japan, from the inside. Our concierge arranges yukata rental with dressing help, private stand seats for the hanabi, and traditional open-air dinners.
Book via the Concierge →A Japanese summer awaits you
Festivals, Okinawa's beaches or Hokkaido's great outdoors — design your own tailor-made summer.
koyo — the autumn colouring of Japanese maples — is for many the most beautiful season in Japan. From crimson to burnt orange, forests and temples become paintings. Unlike sakura, koyo offers whole weeks of intense colour.
“Japanese autumn rivals the sakura. Some travellers come back every year just for Kyoto's momiji.”
Arashiyama
嵐山Red maples over the Oi River, a golden bamboo grove, and Tenryu-ji with its perfectly framed autumn garden.
Explore →
Nikko
日光The golden shrines of Tosho-gu in a blazing forest. Lake Chuzenji beneath the momiji.
Explore →
Kanazawa
金沢Kenroku-en garden in its autumn colours. The geisha district of Higashi Chaya under golden maples.
Explore →
Nara 奈良
Deer roaming free among the momiji, Mount Kasuga with its 3,000 stone lanterns — a mystical autumn atmosphere.
Exclusive experience
In November some Kyoto temples open in the evening so visitors can admire the illuminated momiji. Eikan-do, Tofuku-ji, Kiyomizudera — unique sights, limited to a few hundred visitors a night. Our concierge secures your tickets as soon as they go on sale and arranges a seasonal kaiseki dinner before the visit.
Book via the Concierge →Japanese autumn is calling
Kyoto's koyo, Nikko's momiji, golden Kanazawa — design the autumn of your dreams.
Winter reveals a deep, contemplative Japan. Kyoto's snow-covered temples, the monkeys warming themselves in the onsen of Jigokudani, Sapporo's ice sculptures — every scene is a woodblock print. It's also the ideal season to visit without the crowds.
“Soaking in an onsen in the snow, hearing the absolute silence of a white forest — Japanese winter is a meditation.”
Sapporo · Yuki Matsuri
さっぽろ雪祭り2 million visitors and monumental ice sculptures. The most spectacular snow festival in the world.
Explore →Hakone · Onsen
箱根The clearest views of snow-capped Fuji. Ryokan with rotenburo, absolute calm.
Explore →
Jigokudani
地獄谷野猿公苑Macaques bathing in hot water in the snow — the most iconic image of winter in Japan.
Explore →
Kyoto in the snow 雪の京都
Kinkaku-ji, Ryoan-ji and Gion turned into white watercolours. No crowds, no noise — Kyoto at its most authentic.
Exclusive experience
Slipping into 42 °C water as snow falls silently around you under a starry sky — the rotenburo is the most intense sensory experience of winter in Japan. Our concierge chooses the ideal ryokan for your budget and makes the booking in Japanese.
Book via the Concierge →An unforgettable Japanese winter
Snow monkeys, ryokan under falling snow, Niseko powder — the winter magic of Japan.